Print and digital campaign for Western Union.
Print and digital campaign for TECENTRIQ®
This was the launch of the Affordable Care Act for NY State, also known as "Obama Care". We named the organization, "New York State of Health", and created a fully integrated campaign. The success of this campaign was overwhelming, enrolling over 1,000,000 New Yorkers in the first year, and making NY State of Health a case study from The White House itself.
Some fun stuff for Bud Light's new campaign, "Keep the Light On".
When United Airlines decided to revamp their legendary Mileage Plus program, allowing members to use their miles for experiences beyond a seat on a plane, this was the campaign that launched it.
Integrated campaign including:
Out of home
Garnier Anti-dandruff shampoo was "the better way" to get rid of dandruff. So, through user-generated content, we challenged people to show us their "better ways" of doing things. We turned it into a contest, where the lucky winner won The Best 48 hours of their life—a trip for them and 3 friends to spend 48 hours in Las Vegas, all expenses paid!
VEO is a new brand of 100% green ingredients. Something that's not common in household cleaners. VEO also knew that "going green" isn't always the easiest, or most convenient thing to do—so we embraced this insight, and created a campaign of print and out of home, that had a little fun with the hassles of "going green".
Here are some of the best spots I've done. I love doing TV