This was an online contest for Garnier Fructis Anti-Dandruff Shampoo. Consumers were encouraged to send in videos that demonstrated their "better way" of doing something. The winner won the best 48 hours of their lives—an all expense paid trip to Las Vegas for them and 3 friends.
This was the video that promoted the contest
Banners promoted the contest and were call for entries to send in your “Better Way”.
These were videos that were created as content and also to help seed the user-generated contest.
The following online videos used the well-known YouTube'er "Mystery Guitar Man" and to promote Garnier Survivor Gel. The client wanted something out of category and unexpected for the brand—so, we worked with The Mystery Man to come up with skits within his genre that subtlety worked the product, and it's benefit into the storyline.