“Life Clot” is the new campaign for XARELTO, an anti-coagulant with 3 indications (DVT/PE, AFib, and Coronary Artery Disease). The creative idea was to create a “clot” or “Life Clot”, that contained all the meaningful things in people’s lives that they could potentially lose due to a blood-clot-related event.

Interactive website, where the “Life Clot” spins in a 360 rotation, showing each of the 3 indications.

Multi-cultural mini campaign targeted to the African-American community, who is disproportionately affected by CAD, Cardiovascular Disease.