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Niko Coutroulis  Creative Director/Art
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PS: Pulmonary Sarcoidosis

PS is much bigger than just a debilitating lung disease, it affects the entire body and life. Building off this insight, we created a market shaping campaign for aTyr to both patients and HCPs, using giant lungs to emphasize that too much focus on them, could be stifling the conversation and inhibiting their progress.

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