VYEPTI (Lundbeck) A Preventative IV Treatment for Migraine.

Most people think “migraine” is just a bad headache. Those who suffer from this neurologic disorder will quickly tell you otherwise—it’s so much more—it’s a full body experience…

VYEPTI, is the first and only A-CGRP IV-infusion for migraine prevention. To capture both the MOA and the insight of the whole body experience, “Liquid People” was launched as the campaign. TV / Social / Digital visually demonstrated how VYEPTI works differently—through an IV infusion.

Rich media banners used liquid to represent the IV infusion, in a dynamic way.

#InfuionAiries was our social campaign. Patients took to TikTok and Instagram, where they talked about their infusion experiences, touted their results, supported others and more.